Relating Personality with Consumer Brand Switching: Moderating role of Involvement and Value of Service

(Scopus Index)
Sharma and R.R.K. Sharma< 2^nd IEOM European International Conference on Industrial Engineering and Operations Management Paris, France, July, 2018
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5945-3.