Influence of Organizational Culture on Brand Switching: A Study in B-2-B Context

(Scopus Index)
A. Sharma and R.R.K. Sharma
Proceedings of the 3rd North American IEOM Conference, Washington DC, USA, September, 2018
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5946-0.