Influence of Marketing Mavens on Consumer Switching: Role of Personality

(Scopus Index)
A. Sharma and R.R.K. Sharma
Proceedings of the 8th International Conference on Industrial Engineering and Operations Management in Bandung, Indonesia, March, 2018.
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5944-6.