Sales & Services

Core Faculty

The Sales and Services Career Track boasts experienced and dedicated faculty who nurture future industry leaders.

Dr. Atish Chatttopadhyay

Director, Jagdish Sheth School of Management & Vice Chancellor, Vijaybhoomi University

As a professor of Marketing, Dr. Atish has studied shopper marketing in the general trade retail covering Southeast Asia and Latin America. Companies supporting such work have included leading MNCs like J&J (Asia Pacific).

He has published in leading journals like Journal of Micromarketing, Journal of Business Research, Asia Pacific Journal of Marketing & Logistics etc. He holds a Ph.D from Aligarh Muslim University.

Prof. A. Parasuraman (“Parsu”)

He is the Emeritus Professor and the James W. McLamore Chair in Marketing at the University of Miami. He is considered one of the most influential figures in the field of services marketing and service quality, and is widely known for his work on SERVQUAL, E-SERVQUAL, and the Technology Readiness Index (TRI).

He is also the Pro-Chancellor (Academics) at Vijaybhoomi University and Mentor, AIM Parasuraman Centre for Service Excellence at JAGSoM.

Prof. Anand Deo

Ex Zydus Wellness LTD.

Prof Anand Deo, an alumnus of IIT Bombay and JBIMS, is a corporate executive who has held multiple leadership positions in CXO suite at TTK Healthcare, Zydus Cadilla, and Zydus Wellness.

Prof. Ashwin Baliga

IÉSEG School of Management

Dr. Ashwin is currently working as an Assistant Professor of Sales at IESEG School of Management, France. Dr. Ashwin completed his Ph.D. in B2B Marketing from the Department of Management Studies, IIT Madras.

He is a recipient of the Sri N Kannan Prize for Best PhD Thesis in Marketing at the 59th Convocation of IIT Madras. His main area of research focus is ‘Service Failure and Recovery’.

Prof. Bal Palekar SK

Professor – Marketing,
Jagdish Sheth School of Management | Ex Eureka Forbes LTD.

Prof. Palekar is a Professor in the area of Marketing. Prior to his current position at JAGSoM, he has worked with S P Jain Institute as Full Time Professor, IMT Ghaziabad as Professor, and NMIMS, JBIMS, IIMs as Visiting Professor.

With 34 years of corporate work experience in MNCs as well as Indian companies in consumer / industrial verticals he has held multiple senior level positions.

Prof. Edwin Moses

Professor – Marketing,
Jagdish Sheth School of Management
Career Track Chair

Prof. Edwin brings with him a rich corporate experience, a P&L Leader, who has held many senior leadership positions with global organizations like Oracle including roles in the CXO suite and senior leadership. He has lived and worked across 3 continents with more than 30+ years of experience spanning industries & functional domains.

Prof. Kartik Raina

Ex Dalmia Consumer Care

Prof. Raina is a Professor of Sales & Marketing and an accomplished leader. He has served in the C-Suite & in senior leadership positions with organizations like Unilever, Dr. Morepen, Dalmia Consumer Care, Glaxo SmithKline & Dabur Foods.

He is an alumnus of Jamnalal Institute of Management Studies.

Prof. Rakesh Mediratta

Associate Professor – Marketing, Jagdish Sheth School of Management

Prof. Mediratta brings with him a very rich corporate experience. His three decades of industry experience include senior leadership positions like being the National Sales Head at Park Avenue, Raymond Ltd; and Vice President- Retail at Vodafone.

A BITS Pilani graduate, he has also worked as an Associate Professor at IMT Ghaziabad and is a subject matter expert in Sales and Distribution, Services Marketing, and Strategic Marketing.