The marketplace’s shift to digital has transformed customer behavior, prompting businesses to embrace new digital marketing strategies for sustained competitiveness.
The details of the Roles, Competencies, Critical Skills, and Interventions are given in the next pages.
The Career Roles are in 3 broad buckets:
Web development, SEO & SEM
Integrated Digital Media Campaign and Programmatic Advertising
Marketing Technology: Digital Business and Consumer Insights
Generating and nurturing online leads for conversion
Planning and executing content, campaigns and metrics on social media
Managing the online sales funnel and performance marketing
Enhancing performance and growth of category/brands for e-commerce marketplaces/ D2C businesses.
Developing immersive UX across digital touchpoints to enhance customer experience
Building and managing online community of customers and influencers for loyalty & advocacy.
JAGSoM is amongst the select few Business Schools in India with an International Profile: AACSB Accredited & QS Ranked for Marketing, Finance and Analytics programs.
